Goleta Valley Holistic Health Care
Live site: http://gvhhc.com/
Purpose
The practice owner wanted a web site to publicize his brand new business, inform potential clients about the kind of medicine he practices, and attract new patients to his practice.
Look and feel
To start the process, the client needed visual branding for the business, and of the many possible symbols we discussed the ginkgo leaf seemed to resonate the most with the client. Not only is the ginkgo a living plant, but it also represents a rescue from death; until the 17th century they were known to the west only as fossils, and survived through human intervention at buddhist temples in China and Japan. This imbues the ginkgo with a feeling of hope and growth — specifically the attitude the client wants to foster among his patients. The form of the logo was inspired by traditional Japanese seals and Chinese jade carvings.
Together we settled on a clean Asian-inspired look for the site, but wanted to shy away from overt use of Chinese characters to emphasize the melding of east and west. I worked very closely with the client to choose colors that were appropriate to both a western clientele and the eastern ideals behind the practice.
Site features
The site is quite simple, having a flat navigational structure and few pages. The only fancy bit is a web-based contact form to shield the owner's e-mail from spambot harvesting.
Testimonial
Brent really understands how to communicate the ethos of a business through digital media.
First he helped me clarify what I wanted to say about my business with the web site. Then he masterfully crafted each design element to reinforce my business's message and artfully layered these elements to make a coherent whole. The result was better that I had imagined it could be!
— Peter Slaughter, owner
